Branding

My simplified approach to branding is effective and efficient, with customizable steps to fit your needs and budget.

A Simple Approach to Company Naming Messaging Brand Strategy Taglines Logo Design Website Design Color Palettes Typography Style Guides Manifestos Graphic Design Signage Uniforms Annual Reports

Branding a business, organization or project can be daunting. It doesn’t have to be.

Milestones along the way keep you informed, giving you peace of mind about your project and confidence that it’s heading in the right direction. The components are carefully crafted to fit the brand strategy and clearly defined in the brand style guide. 

Using Archetypes

Branding is a method that builds meaning for what your company represents. Using archetypes is proven to establish that meaning.

Archetypes are a universally understood framework of characteristics associated with a particular personality type. Cultures around the world share stories about these archetypal figures having similar experiences, lessons, and values.

Archetype Wheel
Layers of Meaning

Archetypal branding uses specific personality characteristics to create an authentic framework that people can easily relate to. Helping to connecting who you are, with that which matters most to them.

Aligning your brand and design with archetypal elements adds deeper meaning to your brand and a powerful connection to what you represent for your audience.

Examples of Archetypal Brands
PROVIDING STRUCTURE

CAREGIVER = Red Cross

RULER = Microsoft

CREATOR = Michael’s

SPIRITUAL JOURNEY

INNOCENT = Dove Soap

EXPLORER = Amazon

SAGE = CNN

LEAVING A MARK

OUTLAW = Apple

MAGICIAN = Sony

HERO = Nike

CONNECTING WITH OTHERS

LOVER = Godiva Chocolate

JESTER = Carl’s Jr.

EVERYMAN = IKEA

Let’s uncover your brand and shine the inside out.

Send me a quick message and we can set up a time to talk about your project and goals. In just a week or two later, I’ll submit  a proposal for you to review and send to stakeholders.