A Simple Approach to Company Naming Messaging Brand Strategy Taglines Logo Design Website Design Color Palettes Typography Style Guides Manifestos Graphic Design Signage Uniforms Annual Reports
Branding a business, organization or project can be daunting. It doesn’t have to be.
Milestones along the way keep you informed, giving you peace of mind about your project and confidence that it’s heading in the right direction. The components are carefully crafted to fit the brand strategy and clearly defined in the brand style guide.
Branding is a method that builds meaning for what your company represents. Using archetypes is proven to establish that meaning.
Archetypes are a universally understood framework of characteristics associated with a particular personality type. Cultures around the world share stories about these archetypal figures having similar experiences, lessons, and values.
Archetypal branding uses specific personality characteristics to create an authentic framework that people can easily relate to. Helping to connecting who you are, with that which matters most to them.
Aligning your brand and design with archetypal elements adds deeper meaning to your brand and a powerful connection to what you represent for your audience.
CAREGIVER = Red Cross
RULER = Microsoft
CREATOR = Michael’s
INNOCENT = Dove Soap
EXPLORER = Amazon
SAGE = CNN
OUTLAW = Apple
MAGICIAN = Sony
HERO = Nike
LOVER = Godiva Chocolate
JESTER = Carl’s Jr.
EVERYMAN = IKEA
Let’s uncover your brand and shine the inside out.
Send me a quick message and we can set up a time to talk about your project and goals. In just a week or two later, I’ll submit a proposal for you to review and send to stakeholders.